Mood and atmosphere lighting in a retail environment
It`s easy to forget how much light can make a difference in a shop. You might spend time and money focusing on visual merchandising and then completely overlook your lighting scheme. Think about how light could improve your retail space, showing it off so it looks at its best. Just a few simple changes could end up making a huge difference to the appearance of your shop, no doubt for the better.
Creating Mood Through Lighting
While it can be easy to create mood using the lighting in your space, you first have to decide what kind of atmosphere you want to create. For instance, if you want to have a relaxed and laid back kind of feeling in your shop, you`ll want dimmer and more muted lighting, perhaps with spotlights to highlight certain areas. However, if you`d prefer to have a more upbeat and lively atmosphere, you`ll need some brighter lighting with some fun lamps placed strategically.
Although some people think they`re outdated, incandescent bulbs can work well in a shop. While they`re bright enough to illuminate all your goods properly, so they can be seen to their best advantage, they don`t give off that harsh glare that fluorescent lighting can. You`ll create a much more homely and comfortable atmosphere than you might with different kinds of lighting.
Lamps are a great way of creating some extra light in your shop. You can illuminate even the most tucked away corners by using lamps, without having to brighten up the whole shop. Traditional lamps can give your space a classy feeling and add a touch of sophistication. You can choose tall, standing lamps or carefully tuck some table lamps away in corners or place them so that they look at home with your merchandise displays.
Accent lighting is used to highlight certain features in your shop, and is usually in the form of spotlights, uplights or downlights. Although it`s often used as an interior design feature in the home, accent lighting actually lends itself excellently to a retail environment. You can use it to subtly point out some of your favourite things in your shop. Customers won`t realise it, but they`ll be drawn to those areas illuminated by accent lighting. This means you can highlight the premium items in your store and make them seem more appealing. You can also create a nice atmosphere as you`ll bring some extra light into the room without having more harsh overhead lights.
Lighting solutions of these kinds can be used in all sorts of retail locations, such as an oak furniture store or a toy shop. No matter what you`re selling, certain kinds of lighting will help to create the atmosphere you want in your establishment and maybe even boost sales. If you create a warm and inviting retail environment, it will encourage people to stay and browse. It`s important not to underestimate the effect of lighting in your shop.